Home AI+Technology Simon Phillips: Bridging Technology and Culture from China

Simon Phillips: Bridging Technology and Culture from China

December 16, 2025

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Simon Phillips, originally from UK, is currently living in China and playing a key role in helping the world understand the rapid advancements in technology and modern life.

Together with his 19-year-old son, Ethan Phillips, Simon documents their travels across China, sharing their experiences through engaging videos that have gone viral on Chinese social media platforms. Their most popular video has amassed over 110 million views on Chinese platforms. Ethan, in particular, has gained popularity for his cooking videos on Douyin (China’s TikTok), showcasing both local cuisine and lifestyle.

“If you can think it, China can make it” – Simon Phillips

Simon Phillips’ popular statement, featured in most of his videos, “If you can think it, China can make it,” reflects the country’s incredible manufacturing and technological capabilities. It highlights China’s ability to transform ideas into tangible products at scale, from simple goods to cutting-edge technology. The phrase also underscores China’s innovation-driven production ecosystem, efficient supply chains, and relentless work culture that turn creativity into reality faster than almost anywhere else in the world. It’s both a nod to China’s industrial power and a reminder of how imagination can meet execution on a global scale.

“Welcome to China, Welcome to the future.” – Simon Phillips

Simon Phillips often uses this phrase when talking about China to express the idea that the country offers a glimpse into the future of the world. With rapid technological progress, continuous innovation, advanced infrastructure, and massive manufacturing capabilities, China is already turning concepts into reality that many other countries are still only planning. In essence, experiencing China today is like seeing the future unfold. Seeing China today is like getting a preview of the future. Today’s China gives us a taste of the future to come.

Simon first visited China on a business trip in 1998 and has since developed a deep appreciation for the country. During a planned three-month stay in China in April 2024, he leveraged the opportunity to build a social media presence. Simon explained, “I wanted to introduce my son to an environment where he could thrive and experience a completely different culture and way of life.”

Upon arriving in China, they partnered with Shanghai TV. Simon’s basic proficiency in Mandarin allowed them to engage directly with local audiences, making their content even more relatable.

Through their travels, Simon and Ethan have amassed nearly half a million followers, with expectations to reach one million by the end of the year. They are also preparing to collaborate with major brands to expand their opportunities in China.

Simon believes that inspiring the younger generation with dedication, creativity, and hard work is crucial. His goal is not just personal success but also to demonstrate to the world that with patience, perseverance, and high ambitions, anyone can achieve remarkable accomplishments.